Muscle, metabolic health and fitness are things to build early, not repair late. His work shapes how we think about protein and everyday food.
Science
Evidence before trends.
Longevity attracts a great deal of noise. We read the research, and we let it decide what we carry.
Our position on evidence
LIFTR is not a research organisation. We are a company that takes the science seriously and applies it to what we sell.
01
We read the literature, summarise it in plain language, and keep it separate from commerce.
02
A study is not a product claim.
03
Where the evidence is limited, we say so.
The thinking behind our approach
Small daily habits, grounded in published research, can change how people sleep, eat and feel. His work shapes how we explain things in plain language.
What gets measured can be understood. His work pushes us to ask what a product actually changes, and how anyone would know.
These individuals are not affiliated with LIFTR and do not endorse our products. We link to their work because we learn from it.
Strength & mobility5 min read
Protein, muscle, and the years after sixty
Why one physician sets protein targets well above the standard guideline, and what that means for everyday meals.
Drawing on Peter Attia, MD
Gut health5 min read
What ten weeks of fermented food did in one Stanford trial
A small, carefully run study found that fermented foods changed the gut and lowered markers of inflammation. Here is what it showed, and what it did not.
Drawing on Andrew Huberman, PhD
Antioxidants & polyphenols4 min read
The measured plate: what an extreme diet shares with an ordinary kitchen
Bryan Johnson tracks his body in unusual detail. Strip away the lab work, and his daily meals rest on familiar ingredients.
Drawing on Bryan Johnson